A story of help and love
In 2018, our founder Haufei Hwang was trekking in the Northwest of Thailand and fell badly ill halfway. He was taken to a village nearby and received treatment there. Local villagers took care of him with what they had, although they didn’t understand each other’s language. Name of the village - Na Giean - is how our brand name came to be(Na Giean means “plough” in Thai). The houses in the Na Giean village inspired design of our logo.
Spread the Warmth
That's why we decided to create a brand of wool socks, to share the love and warm to the future adventurers.
Why we Chose Merino wool
10,000 years ago, people started to make clothing out of wool. Now wool is still an excellent natural material for people who seek a high level of performance and comfort from what they wear. Among all different wool, Merino wool is the most well-known type.
Little but Vital; Common but Uncommon
We dedicate ourselves to provide you the best Merino wool socks, which we hope will inspire you to go outdoors, to explore the unknowns and to share your adventure stories with the people encountered en route. Our goal is to be your reliable backup, supporting you in each effort of hiking further and running longer.